For an SEO consultant to perform properly, he must have SEO tools at his arsenal. This tools allow him to do his job efficiently and get the best insights that will let him decide what next best step to take in the campaign.
Because SEO professionals have different degree of specialties, it is expected that they won’t be using the same tool. Some may do best with Facebook SEO so they use a tool like Coschedule’s Headline Analyzer to create captivating Facebook headlines. Others may use a tool like Open Site Explorer to learn more about a competitor’s backlink profile.
The SEO tools your SEO consultant uses will depend on what his strategies are. But one standard tool that every SEO professional must have is an SEO audit tool. This lets him have a look at the problems that may be preventing your site from ranking in search engines.
Tools like Seooptimer, MySiteAuditor, and Zadroweb’s SEO auditor are just some of the popular tools used by many SEO professionals. There are thousands of tools available on the internet but as what was said before, it all depends on what your SEO consultant’s priorities are.
Some tools are good at detecting on-page SEO problems while others are better at identifying technical problems. Once your SEO consultant has determined these problems, it is now time to do some tweaks. Whether it’s keyword stuffing, SEO web hosting, or a slow loading website, there is sure to be another tool that will help your SEO consultant do his job.
YouTube SEO is the act of optimizing your YouTube videos for video results. The SEO definition is derived from the name of the platform and SEO which is search engine optimization.
This can apply to both since Google has video results and so does the platform YouTube itself.
Before optimizing your videos, your SEO consultant will need to perform SEO keyword research first. These keywords will be applied on later to help your videos gain visibility.
The keywords that are commonly used in video search is terms like “how to”, “reviews”, “tutorials”, and “funny”. Because users have a different intent with video search compared to web search, it’s important to place yourself in the mind of the user.
“If someone were to search my video on YouTube, what would my ideal user type?” is a question you must ask yourself.
If your user wants to learn about SEO, he may type “how to 301 redirect seo”, “set up wordpress tutorial”, or “reviews yoast plugin”.
Make sure to discuss this with your SEO consultant so he can tailor his strategy according to your user’s intent. Once he is done with keyword research, it is now time to apply these keywords in the appropriate areas such as the title, description, and tags.
Of course, no amount of optimization will work if your video is not good. You must ensure that your video is actually worth-watching before you can expect to attract viewers.
When working with an SEO consultant, you’ll want to make sure that he only employs white hat SEO. This is to ensure that your site remains in good standing in search engines and not all the way down at the bottom of search results. If that happened, you will have to start all over again from the very beginning.
Using white hat SEO is not only ethical but it’s also sustainable. It provides organic traffic which you won’t find in any other type of SEO technique.
Once white hat SEO technique is local SEO. If your SEO consultant has worked with a local SEO company in the past, you will want to discuss with him first whether local SEO is appropriate for your site. Their experience at the local SEO company will be a big factor in helping your business become visible in your local area.
A good backlink profile is one of the SEO ranking factors that search engines look into. Make sure to speak with your SEO consultant about SEO linkbuilding. This is the act of approaching highly reputable sites that are relevant to your niche. Your SEO consultant will build relationship with these websites in the hopes that they publish a link of your site on theirs.
By linking back to your site, you are piggybacking on their authority to boost your site’s authority. This is just some of the ways to do white hat SEO. Make sure to discuss with your SEO consultant what other strategies are available.
After your SEO consultant has done all the basics such as setting up SEO web hosting, securing an SSL certificate, and created a sitemap, the next step in the SEO process is to look at your site’s content.
Your content is one of the most crucial parts because this is what compels users to visit your site. It informs them what your site is all about as well as educate them about the niche that your site belongs to.
This is where SEO writing comes into play. Back in the old days of SEO copywriting, spinning was the trend. Your article didn’t have to make sense and it would still get crawled by search engines.
That isn’t the case today as search engine crawlers are becoming smarter. Not only can they read text but also context. This means that they look into the whole text to understand why a keyword is in it instead of simply acknowledging that a keyword appears in a text.
With this in mind, one of the SEO best practices for writing content is to ensure that keywords appear naturally in a text. They must make sense otherwise your site might get penalized for keyword stuffing.
If your niche is highly specialized, you SEO consultant may recommend a subject matter expert to write content for you. They are able to articulate ideas correctly and avoid misusing jargons. That’s something that a standard SEO copywriter won’t be able to do.
In order to get the best professional SEO consultant, you must check to see whether he has undergone SEO training. Although it is not a requirement, it’s definitely a plus since it shows that he is knowledgeable of the basics of SEO.
It also encourages him to employ white hat SEO. When he knows the consequences of blackhat SEO, he is likely to avoid it and will lean more towards doing ethical SEO.
When an SEO consultant has undergone SEO training, he should also be able to perform standard SEO tasks. He should at least have an SEO keyword tool to help him identify what keywords give a site the best chances of being found by search engine crawlers. Being able to do a site checkup is also a must. This lets him diagnose problems that’s preventing your site from ranking.
He may also create social media profiles that are a good fit for your business. This helps you gain visibility in social media which is one of the things search engines factor in when ranking your site.
If your business has an app, your SEO consultant should be able to do app store SEO which is the act of optimizing your application to appear in the top results of app stores like Google Play Store and Apple App Store.
Whatever your site needs, your SEO consultant should be able to communicate these steps with transparency. The clearer they are, the better you can be at setting expectations for your business.
SEO traffic is the result of your site getting optimized for search engines. Provided that you work with a very well-skilled SEO consultant, you are guaranteed to enjoy not only a high ranking but also lots of potential customers.
Getting SEO traffic isn’t an overnight thing. It takes months and maybe even years of hard work. This depends on how well-optimized your site already is from the onset of the SEO campaign.
In order to enjoy a high SEO traffic, your SEO consultant will need to perform several SEO tasks which will benefit your site in the long term. One of the things he might do is to get https SEO for your site. A domain with an SSL certificate (https) is much more secure compared to one that doesn’t (http).
He may also tweak your SEO titles, optimize your page content, fix your sitemap and perform Facebook SEO. The steps that your SEO consultant will take depends on what your site needs.
Not all sites are the same so your SEO consultant should be able to provide a tailored solution and not a one-size-fits-all one. Whatever the strategy may be, one thing you must avoid is an SEO professional who uses black hat SEO. These techniques go against search engines best practices and therefore should not be used.
Not only do you risk getting your site penalized but also your business. It’s hard to redeem a site’s ranking once it has been penalized.
SEO title tags are one of the most important elements of your site that you must take care of. It’s like the headline to your site page; and just like any headline, it must be short, descriptive, and straight to the point.
Before going into the details of SEO vs SEM, your SEO consultant should be able to help you determine what page titles need fixing using an SEO audit tool. There are several SEO tools out there that will let you see which pages need keyword optimizing.
Once the audit is done, the next thing to do is fix these title tags. Because search engines like Google only allow a few characters in the title tag, your SEO consultant needs to be wise about what to write in it. Not only should it contain the right keyword but it also must say what the page mainly is about.
If done incorrectly, it could potentially result in negative SEO. The wrong information not only misleads search engines but also users who trust that the page will deliver what the title tag says it is.
This is why it is important to pick an ethical SEO specialist who only works with SEO leads that want organic results. When your SEO consultant only employs white hat techniques, your site is less likely to get penalized. This is because search engines reward sites that provide helpful, accurate information to users.
Each SEO consultant will have his own set of SEO techniques that makes him distinct from other professionals. There is certainly nothing wrong this as there no hard-fast rules to SEO. In this industry, experimentation is fully encouraged unless it is blackhat SEO.
Blackhat SEO is the act of manipulating search engines results in a way that goes against search engines’ rules. Search engines like Google have penalized several sites as a result of employing these techniques.
An ethical SEO manager will use white hat techniques to help your site rank in search engines. He only works with SEO leads that understand the true value of organic SEO and will refuse to do business with those who want instant results. Instant results in the SEO world is almost always synonymous with blackhat SEO.
Before your SEO consultant begins to employ his SEO techniques, he may use a tool like an SEO keyword generator to help him determine what keywords will best get your site found by search engines. If your SEO consultant has worked with a local SEO company before, it’s a plus since it means he will be knowledgeable about local SEO.
With a skill in local SEO, he’ll not only be able to target general keywords but local keywords that will target potential customers in your area.
Of course, this will depend on whether your business thrives on local customers. If not, then local SEO is not necessary but for the sake of establishing your presence in your area, it is encouraged to do so.