A website SEO checker may be one of the tools your SEO consultant may utilize in order to identify what aspects of your site need to be fixed.
There are various tools out there with their own special set of strengths. You want your SEO consultant to use one that will comprehensively check your site for everything including duplicate content, broken links, poorly optimized pages, missing sitemap, slow loading pages, etc.
This is so your SEO consultant can take all the appropriate steps that help make your site look good in the eyes of search engine crawlers.
These tasks are called SEO optimization and they often involve three important elements: on-page SEO, off-page SEO, and technical SEO.
On-page SEO requires the use of an SEO keyword generator to identify keywords that help you to be found easily by search engines. Off-page SEO is the process of acquiring SEO backlinks from high-authority sites so your site in return gets a boost. Lastly, technical SEO involves working with a web developer to fix technical problems like code, broken links, and missing plug-ins. These problems hamper your site’s ability to be found by search engines, therefore it needs to be fixed.
A website SEO checker may not be able to provide all the answers so it’s important that your SEO consultant use supplemental tools that make up for what the website SEO checker lacks. You may have to pay for these additional tools yourself if you want to get the most out of the SEO campaign.