SEO best practices are a set of techniques and strategies considered to be ethical by search engines like Google, Bing, and Yahoo.
If your SEO consultant employs SEO best practices, then he is most likely doing white hat SEO. It’s important that your SEO consultant only uses ethical SEO tactics as this will help you to sustain your rankings on search engines.
Some professionals will promise to rank your site in three months. While this is a tempting offer, don’t fall for it. An SEO guru who tells you he can quickly boost your site’s rankings may be employing blackhat SEO.
This goes against SEO best practices and can potentially get your site penalized. This means that your site goes down in rankings and you would have to start all over again.
When looking for an SEO consultant, you want someone who is focused all the time about acquiring SEO leads. A client’s satisfaction should be more important to him. After all, a satisfied client means more than just a fully-paid invoice. It can also mean a referral to other businesses.
Your SEO consultant should have SEO tools at his arsenal. This can range from a website SEO checker to a link analysis tool. You may need to supplement your SEO consultant with other tools that make up for what his existing tools lack.
No matter how sophisticated a tool may be, one important thing to remember is that SEO best practices must be followed.