When working with an SEO consultant, you’ll want to make sure that he only employs white hat SEO. This is to ensure that your site remains in good standing in search engines and not all the way down at the bottom of search results. If that happened, you will have to start all over again from the very beginning.
Using white hat SEO is not only ethical but it’s also sustainable. It provides organic traffic which you won’t find in any other type of SEO technique.
Once white hat SEO technique is local SEO. If your SEO consultant has worked with a local SEO company in the past, you will want to discuss with him first whether local SEO is appropriate for your site. Their experience at the local SEO company will be a big factor in helping your business become visible in your local area.
A good backlink profile is one of the SEO ranking factors that search engines look into. Make sure to speak with your SEO consultant about SEO linkbuilding. This is the act of approaching highly reputable sites that are relevant to your niche. Your SEO consultant will build relationship with these websites in the hopes that they publish a link of your site on theirs.
By linking back to your site, you are piggybacking on their authority to boost your site’s authority. This is just some of the ways to do white hat SEO. Make sure to discuss with your SEO consultant what other strategies are available.