If you own a business and you want to increase your visibility on search engines, local SEO is one of the steps your Seo hero must take.
Unlike your average SEO campaign, local SEO is a bit different since it requires you to acquire a different type of link. Instead of reaching out to high-authority websites relevant your niche, you need to get in touch with local websites that are relevant to what you do.
This means you may need to conduct meetups with local high-authority website owners, request for coverage from local press, and, get published in local publications.
This is after you do the basics of local SEO which are the following:
- Sign up for a Google My Business Page
- Write a detailed description of your business and include a link to your website. Other important details to include: local phone number, business address, and open hours.
- Select the category that best describes your products and services, upload a profile photo as well as photos of your establishment.
- Keep all details consistent when creating a citation on other pages besides Google My Business.
- Gather reviews from your existing customers. Make Google Reviews your first priority before getting reviews on Yelp which is also used by Apple maps.
- Adding your city/region together with relevant keywords when optimizing your site’s pages. Talk to your Seo hero about the best local keyword data that you should use.
Be sure to discuss these steps with your Seo hero. This helps to get them on track and optimize your site for local search.
There are several ways to handle your site’s SEO: do it yourself, hire an SEO firm, or hire a freelance SEO specialist. If you’re just starting out, hiring a freelance Seo hero is the best option.
SEO professionals possess the knowledge and skills that can help your site succeed in the most efficient manner. They know how to properly balance business objectives, technical requirements, and user experience. This balance is needed in order to create a solid SEO strategy that will rank your site in search engines and make it appealing to target users.
A freelance SEO must not only be technically savvy, they also must have some marketing experience.
If you tried to do SEO yourself, you’d have to catch up with search engines’ ever-changing updates and tweak your site accordingly. It’ll cost you a lot of time that could have been better spent on more important matters.
When you have a freelance Seo hero, you have with you a knowledgeable individual who can do all your site’s heavy lifting for you.
With a freelance Seo hero, you don’t need to pay for astronomical package fees that most large SEO companies charge. You only pay for the time you need the consultant to be around.
And because freelance SEO professionals work for themselves, they have a bigger motivation to succeed. If they fail, their reputation is at stake. Therefore, they will avoid blackhat techniques that could get your site penalized by search engines. They will do good by you knowing that their reputation is on the line. As a result, your site enjoys optimal results as it should with any competent SEO strategy.
SEO may sound like a complicated subject that only your Seo hero can tackle. While this is partly true, it doesn’t mean that you can’t perform some SEO actions yourself.
With the help of free SEO tools, you can get a good idea of how well your site is doing in search engines as well as gain insight on what you should do to increase your online presence.
Below are some of the best free SEO tools that you can utilize.
- Google Analytics
Chances are, your Seo hero is probably already using this tool. Google Analytics shows you important figures like the number site visitors, page views, average time spent on each page, and more.
- Google Search Console
Google Search Console gives you a glimpse of how your site appears in search engines. It also provides you suggestions on how to help make your site better.
- Google Keyword Planner
This tool lets you to look into the popularity and value of your keywords. Based on that, you can decide which keywords suit your site best whether it’s high or low competition, short or long tail keywords, etc.
Moz has a wide variety of free tools you can use such as Open Site Explorer which shows you your site’s domain and page authority as well as your backlink profile. Another tool is Moz Local which shows you your site’s state in local citations.
Share with your Seo hero the results you have discovered when using these tools. While SEO professionals tend to be comprehensive, it’s always better to have more than one person keeping an eye on your website’s performance.
Facebook provides a big opportunity for marketers to increase a webpage’s visibility online. If you want to increase your site’s chances of being seen by your target users, being present in the biggest social media platform, Facebook, is the way to go.
It also makes your site look good in search engines as social signals are one of the factors they consider when ranking your site.
If you have a Facebook page, Facebook SEO is one of the things your Seo hero should be looking into. A properly optimized Facebook page enhances your presence online and will likely result in more conversions.
Below are the steps your Seo hero must take when optimizing your Facebook page:
- Create a page name and stick to it. It must be a brandable name that represents your site and your offer.
- Customize your Facebook URL and use your brand name.
- Fill out the important details on your profile including your primary photo, cover photo, about page, category, phone number, and address.
- Sprinkle important keywords throughout your About Us page.
- Implement a call to action. Facebook allows you to choose among 7 types of call to actions for your page including: Book Now, Sign Up, Contact Us, Shop Now, Watch Video, Play Game, and Use App.
- Take advantage of the description field when posting an update by including keywords in your descriptions.
Be sure to speak with your Seo hero about these steps. Missing one could be detrimental to your site/page’s success on Facebook.
E-commerce has become a huge part in people’s lives. Think of any item you would buy at the mall and you most probably can find it in an e-commerce website.
Today’s e-commerce market has grown in competition as a result of the increasing number of people who use the internet to purchase products.
This requires every business owners’ Seo hero to take the extra step of optimizing their site for search engines so that they appear in the top results. This is called e-commerce SEO.
Unlike traditional SEO, e-commerce SEO takes a bit more work since it involves optimizing several pages depending on how many products you have. Your Seo hero will need to look for the right keywords and apply it on the appropriate pages.
Once you are done with your keyword research, the next step is to look at your site’s architecture. Is it easily navigable? How many clicks does it take before the customer finds the product they’re looking for? Site architecture is important because this impacts the user’s experience. You want your user to quickly get to key pages otherwise your bounce rate will increase.
Another important thing your Seo hero must look at when doing e-commerce SEO is page content. Once the user reaches the product page, you want to provide them with as many details of the product as possible. This means there must be product image and a description. This informs the user what the product is all about.
There are many more factors to consider but the ones discussed above are the most important when it comes to e-commerce SEO.
When implementing strategies to improve your SEO (search engine optimization) ranking, there are legitimate and some not so legitimate methods out there, and it is important to know what is what. Otherwise, you can risk being blacklisted from search engines, thereby making it virtually impossible to search for your website or application. A good Seo hero knows the difference and will avoid any and all practices, commonly known as Black Hat SEO.
So what exactly are these horrible practices? Have you ever seen a website hide text full of keywords on their site in the same color as the background? Do you ever see ads for websites promising to place hundreds or thousands of backlinks all over the web to your site for a small fee? Ever been tempted to report a competitor for bad SEO practices to try to rank higher than them? These are all tried and true practices that have been successful for many websites, however, this type of success comes at a hefty price and a reputable Seo hero will stay far away from these tactics.
As technology advances, search engine web crawlers are becoming more intelligent and can weed out instances where their searches are manipulated in these ways (as well as many others not mentioned in this article). Brief success isn’t worth anything if your page gets banned for unethical SEO methods (and it does happen). To avoid this, hiring a trustworthy, professional Seo hero is the absolute best practice.
Search engines use web crawlers to reach all parts of the web, and one of the many things these crawlers look for is backlinks. What are backlinks, you might wonder? Any informed Seo hero knows it is simply what the name implies – a link listed on another website that directs viewers to your website.
While backlinks are certainly not the ‘be all end all’ of search engine optimization, a good Seo hero knows that these links are analyzed to determine popularity, trust, and authority of a website. A common rule of thumb: if a trustworthy site links to another site, that site is also most likely trustworthy. Therefore, it is important to know where on the web these links to your website are found.
Things to remember:
– Popular sites link to other popular sites
– Backlinks to your site are much more useful if they are on a site that covers similar content
– Links from highly trusted domains are more trustworthy than links from spam sites
– Be careful with the sites you link to on your own site – linking to a spam site doesn’t help your trustworthiness
– Social media sharing counts (but not as much)!
An Seo hero can check these backlinks for you, and run a series of tests to find out how many backlinks exist for a given website URL. These tests should be completed at least once a year, so you can keep track of the effectiveness of existing links as well as areas where you can possibly earn new backlinks to your site.
Staffers vs Pros and Specialties
A lot of companies are tempted to cut corners by hiring an internal resource to tackle their SEO goals.
While this may save money in the short term it deprives companies of an external set of eyes to assess the strengths and weaknesses of the business that provide valuable unaffiliated insight. This approach also ignores the specialties of specific consultants who have years of experience in a particular field offering invaluable information on what is and isn’t working in the market, trends, analysis and cutting edge resources to see better results over the long term Also full time staffers represent an increase in overhead which is the antithesis of SEO consultancy.
The desired result is to make businesses money through specific and targeted action on an as needed basis. Hiring external consultants allows a seo company to focus on achieving its corporate objectives without the interference of added duties.
If your site’s niche requires users to learn about your product on a step-by-step level, may want to consider doing SEO YouTube as well. YouTube is a platform that allows you to connect with users who like visual content. Visual content is much easier to digest and it does a better job at retaining a user’s attention.
Aside from performing the basics like on-page SEO, local SEO, and SEO linkbuilding, it’s definitely a plus if your SEO consultant knows how to do SEO YouTube. Of course, you will need to produce high quality videos. There’s no point in optimizing your videos for search if your videos aren’t helpful in the first place.
Once you have created high-quality informative videos and have uploaded them on YouTube, it is now time to optimize them. Your SEO consultant may use an SEO checker to see which search terms will get you the best chances of being found.
This is a very important task. Users on YouTube have a different intent when typing a search query compared to those who search on the web. Be sure to relay this with your SEO consultant so he can find the target keywords that your ideal users are likely to type.
Once he is done with keyword research, it is now time to implement the keywords on your video’s information. Place the keywords on the title, description, and tags. This helps your video gain visibility not only on YouTube’s search results but also on Google’s video results.