What is organic seo ?

A good Seo hero knows that the best results occur naturally, via organic search engine optimization (organic SEO). Search engines use algorithms to determine how high in the listings something is ranked and to force your listing higher via black hat SEO methods (like link farming or hiding keyword text on your web page with the background color) may yield fast results but they won’t last long term. Google and other search engines are vigilant in searching out these tactics and your website can be blacklisted and drop severely in the rankings quite suddenly without warning.

Using an SEO analyzer, an Seo hero has the ability to see your SEO score, and tips on how to improve your ranking organically. You might learn that you should add some keywords in your title, or that you need to increase your loading time or adjust the number of links. These things and more are all taken into consideration by search engine algorithms, and just by following several simple tips from an SEO analyzer you can raise your score significantly. Following these methods will ensure an organic, natural rise in the rankings and help your website operate at its optimum performance.

Another easily overlooked detail when practicing organic SEO is to make sure you use a reputable web hosting service. SEO web hosting isn’t anything special is as far as extra services, but any websites with a disreputable web hosting service will be penalized by the search engine algorithm, simply by means of association. Your Seo hero can confirm whether or not the one you chose is indeed trustworthy.

February 10, 2017 | stephane

What is onpage seo ?

SEO techniques are used to drive traffic and increase search engine ranking of a website. This practice improves the web presence of the website and promotes the brand. Working with an effective Seo hero ensures a swift run of the process and the right SEO practices.

Understanding On-Page SEO

On-page SEO is about optimizing the each page on your website to increase traffic and improve search engine ranking. On-page SEO takes all aspect of the web page into account. When the individual aspects are put together, they become an unstoppable force that enhances rankings.

What to Optimize

Some aspects of a web page that can be influenced by on-page SEO are:

Tags: This includes the title tag, meta tag, heading tags and meta descriptions. These tags provide search engines and readers information about your page. Search engines compare the contents of the tags to the main content in your page when ranking a page. You must ensure that the tags are relevant and useful to be able to keep readers on your site.

URL Strings: A short URL often ranks better than a longer one. An Seo hero can help you create a concise URL in a way that search engines love.

Content: An authoritative unique content that speaks to your readers effectively is a great tool in ranking your site on search engine. You must ensure that your content does not just stands out but also solves users’ problem.

On-page SEO provides search engines with the information of what your site is about in a way that boosts rankings. An Seo hero can help you through the technicalities and ensure you get it right.

| stephane

What is offsite seo ?

The success of websites and blogs today largely depend on their SEO methods. Onsite and Offsite SEO practices help in boosting the visibility and ranking of your website. Onsite SEO practice might be an easier process for you but for Offsite SEO an Seo hero is your best bet at achieving great results.

What is offsite SEO?

Offsite SEO focuses on the activities you can do outside your website that are instrumental in attracting visitors and increasing your site’s online presence. The offsite SEO processes can be confusing. You might even get penalized if you do it wrongly based on stale advice on the internet that is why working with an Seo hero is vital.

Effective Offsite SEO Practices

Link building: This is one of the most effective offsite SEO methods. Although the number of external links helps, the quality of the links is more important. People will reference your post when it has quality, relevant content. A good Seo hero will analyze your site and create the right content that will make people share your content naturally. Seo heros also leverage their relationship with industry leaders on behalf of their customers for quality links.

Social Media: Your offsite SEO value can improve by using the right keywords and phrases on your social profile and page.

Guest Blogging: Blogging for a site in your niche or accepting contents from guest bloggers can improve your offsite SEO.

An effective offsite SEO strategy helps to show search engines the relevancy and popularity of your website and thus improve your search engine rankings. You need the right Seo hero to ensure you get it right.

| stephane

What is a NSEO ?

An Seo hero can only be considered an SEO guru if they not only help you raise your search engine rankings, but also help you defend yourself against negative SEO (NSEO).

What is negative, SEO? Like the name implies, negative SEO refers to practices that affect your search engine optimization ranking negatively.

In the wild wild west of the internet, an Seo hero must be prepared to recognize these tactics and act accordingly. Whether the negative SEO attack was done for harm or fun, it still affects your page views, search visibility, and in the end – your bottom line. By using link farms to discredit the trustworthiness of your site, or duplicating content from your site on multiple spam websites, these tactics can cause great harm to your ranking.

An SEO manager can combat these tactics, at least to a point. One way to help avoid encountering these practices is to incorporate HTTPS SEO. This simply means changing your URL from an unsecured link to a secure one. Secure links are universally recognized as beginning with https instead of just HTTP. Data sent via HTTPS is encrypted, keeps its integrity, and proves authentication that this is the correct website.

Google and other search engines give higher status to these secure websites since they are more trustworthy. Thus, a good Seo hero or SEO manager should without delay address this matter with you, if your site is currently not secure. Contact an Seo hero for further questions related to negative SEO.

| stephane

What is 301 redirect ?

It is sometimes necessary to redirect one URL to another. While doing this, you should know the best practices or at least check with an seo hero, keeping in mind that you do not want to lose any value from your SEO ranking. A redirect is an approach to send both clients and web crawlers to an alternate URL from the one they initially visited. A 301 redirect is a permanent redirection and passes 90% or more of the ranking power to the new page; 301 alludes to the HTTP status code for this kind of redirection. In many cases, the 301 redirect is the best technique for actualizing redirections on a site. There are numerous choices for doing this, however all in all, the 301 redirect is ideal for both clients and web crawler bots. Serving a 301 shows that the page has moved permanently. Search engines translate this to imply that has the page changed location, as well as the fact that the content can be found at the new location. The search engines will convey any SEO ranking from the first page to the new URL. A knowledgeable seo hero will tell you that while redirecting a page from one URL to the next, the web crawler bots will set aside some opportunity to find the 301, remember it, and acknowledge the new page for the rankings and trust of the previous. This procedure can be lengthier if web search tool arachnids seldom visit the given website or if the new URL doesn’t legitimately resolve. Please check with a seo hero if you have any questions.

| stephane

App store and seo ?

As mobile applications become more popular, an Seo hero is required to fully comprehend App Store SEO (also known as App Store Optimization or ASO). While ASO is not as complicated as search engine optimization for the web, it is still necessary to know how to utilize it properly to get the best visuality of your app.

Many factors influence your ranking within ASO, and a good Seo hero will not only optimize the screenshots of an app, but also icons, customer reviews, and keywords.  Of all these, the chosen keywords may have the most influence on your app’s ASO ranking. Thankfully, there are many tips online to help when choosing the right keywords for your audience and app, and you can use these tips without spending any extra money.

The most obvious tip to help with your ASO ranking is to spy. Yes, spy! Find your competitor’s apps, see what keywords they are using. Ask around to people to see what words they think of when they want to search for your app. There are even websites available to help suggest keywords depending on your needs, so there is no excuse for not taking advantage of the keyword feature and making your app shoot to the top of the rankings.

Whether you work on the ASO of your app yourself or hire an Seo hero, one thing is certain: the work is never done. Always look for improvements and keep up-to-date on new SEO rules so you aren’t hit with any surprises of your app dropping unexpectedly in the rankings.

| stephane

what is negative seo ?

If your site has been penalized for an act that your Seo hero did not do, then you are probably a victim of negative SEO. Not to be confused with blackhat techniques, negative SEO goes against all search engine optimization’s best practices as it intentionally brings a site down to the very bottom of search engine rankings.

It makes a site appear like it’s performing spammy behavior in an effort to boost rankings. In return, Google sees the spike in unnatural links as a red flag and penalizes the site.

Negative SEO is often done by creating a bunch of low quality, spammy links and have them point at your site. Once your site is penalized, not only is your SEO impacted but also your revenue.

All the hard work your Seo hero put in to ranking your site is gone with a little know-how from a competitor who wants to play dirty.

To prevent your site from being hit by negative SEO, below are the steps that your Seo hero must take:

  1. Set up Google Alerts on all topics to make sure you catch any attempts of negative SEO.
  2. Set up notifications for new links so you can catch malicious links.
  3. Check your site’s traffic daily. Watch out for spikes in traffic.
  4. Disavow the spammy links that don’t belong to you.

It takes a couple of weeks before links are disavowed. The best thing your Seo hero can do is be vigilant always by looking at any strange behavior in traffic and links.

| stephane

What is multilingual seo ?

Once you have succeeded in implementing an effective SEO strategy for your website, the next logical step to take is multilingual SEO. This is the act of making your brand go global by creating non-English versions of your website.

While some companies implement multilingual SEO from the very beginning, this is only possible if you have a big budget. If you don’t have the big budget, we suggest you start slow.

Your Seo hero will tell you that this is important especially if your business caters to users around the world and not just in your local area.

Begin slowly by going after a second or third language. You don’t want to overwhelm your site by optimizing it for too many languages all at once. You want to go first after languages in countries where your second-best target market comes from. With this, your Seo hero needs to do some keyword research to see what the search volume and competition is like in that country.

More often than not, you will come across keywords that aren’t grammatically correct. While Google has cracked down on this to make sure all English SEO grammar is correct, you are still bound find some keywords in poor grammar in other languages. They often appear in places like the meta tag titles, anchor text, and URLS.

One thing to remember is that just because your website ranks on top of search results in English, it doesn’t mean that once it translated to another language, it will perform well. Your Seo hero needs to work just as hard as he did when ranking your English site for the multi-lingual version.

| stephane

What is meta keywords seo ?

The meta keywords SEO tag refer to the keywords used on a page. While this tag is not visible to the user when they look at the page, it can be viewed by looking at the page’s HTML. The purpose of the meta keywords SEO tag is to provide keyword hints to search engines and page crawlers.

When having your Seo hero add a meta keyword tag, make sure that it also appears on the web page. Search engines will simply ignore a meta keyword tag if it doesn’t appear on the page. Avoid repeating the same keywords too as this won’t create any impact on your page. If anything, you are only keyword stuffing which could likely end up in a penalty.

While meta keywords are no longer a requirement by the biggest search engines like Google, Yahoo, and Bing, it is recommended that your Seo hero include important keywords in your pages. This makes it easy for search engines to crawl your site and index it. Doing this creates more impact than putting in meta keywords. However, most SEO plug-ins like Yoast will allow you to include meta keywords.

Meta keywords must be used by your Seo hero with caution. You don’t want your site to be marked as spam. You also want to avoid letting your competitors have a peek at your keyword strategy.

Should you decide to use meta keyword tags, avoid overstuffing your keywords and make sure to only use ones that are relevant to the page.

| stephane

What is local seo company ?

If your site/business relies heavily on a local client base, the reasonable thing to do is hire a local SEO company. Local SEO is not easy; it needs a skilled professional who has a lot of experience in your area. They know who your potential partners and competitors are. This allows them to craft an appropriate local SEO strategy that will get you the traction you want.

Your local SEO company should also be aware of any special regulations or restrictions for businesses within your area. This prevents them from going beyond the lines. When it comes to SEO, preventing a penalty is always better than having to build up your reputation again because of miscalculation.

Local SEO companies also often have a special Seo hero who already knows your target audience. Having had experience working on local SEO in the same area, they know the demographic in your area and can target them effectively.

Because local SEO is constantly changing, you want an Seo hero whose knowledge on local SEO is always updated. They should be able to market on a local level rather than nationally or internationally.

Lastly, working with a local SEO company gives you the advantage of meeting their Seo hero in person. You can get your answers straight and determine right away whether they know what they’re doing or they’re simply bluffing. You enjoy a transparency that you most likely won’t find with SEO agencies who work on a national level.

| stephane