Once you have succeeded in implementing an effective SEO strategy for your website, the next logical step to take is multilingual SEO. This is the act of making your brand go global by creating non-English versions of your website.
While some companies implement multilingual SEO from the very beginning, this is only possible if you have a big budget. If you don’t have the big budget, we suggest you start slow.
Your Seo hero will tell you that this is important especially if your business caters to users around the world and not just in your local area.
Begin slowly by going after a second or third language. You don’t want to overwhelm your site by optimizing it for too many languages all at once. You want to go first after languages in countries where your second-best target market comes from. With this, your Seo hero needs to do some keyword research to see what the search volume and competition is like in that country.
More often than not, you will come across keywords that aren’t grammatically correct. While Google has cracked down on this to make sure all English SEO grammar is correct, you are still bound find some keywords in poor grammar in other languages. They often appear in places like the meta tag titles, anchor text, and URLS.
One thing to remember is that just because your website ranks on top of search results in English, it doesn’t mean that once it translated to another language, it will perform well. Your Seo hero needs to work just as hard as he did when ranking your English site for the multi-lingual version.
The meta keywords SEO tag refer to the keywords used on a page. While this tag is not visible to the user when they look at the page, it can be viewed by looking at the page’s HTML. The purpose of the meta keywords SEO tag is to provide keyword hints to search engines and page crawlers.
When having your Seo hero add a meta keyword tag, make sure that it also appears on the web page. Search engines will simply ignore a meta keyword tag if it doesn’t appear on the page. Avoid repeating the same keywords too as this won’t create any impact on your page. If anything, you are only keyword stuffing which could likely end up in a penalty.
While meta keywords are no longer a requirement by the biggest search engines like Google, Yahoo, and Bing, it is recommended that your Seo hero include important keywords in your pages. This makes it easy for search engines to crawl your site and index it. Doing this creates more impact than putting in meta keywords. However, most SEO plug-ins like Yoast will allow you to include meta keywords.
Meta keywords must be used by your Seo hero with caution. You don’t want your site to be marked as spam. You also want to avoid letting your competitors have a peek at your keyword strategy.
Should you decide to use meta keyword tags, avoid overstuffing your keywords and make sure to only use ones that are relevant to the page.
If your site/business relies heavily on a local client base, the reasonable thing to do is hire a local SEO company. Local SEO is not easy; it needs a skilled professional who has a lot of experience in your area. They know who your potential partners and competitors are. This allows them to craft an appropriate local SEO strategy that will get you the traction you want.
Your local SEO company should also be aware of any special regulations or restrictions for businesses within your area. This prevents them from going beyond the lines. When it comes to SEO, preventing a penalty is always better than having to build up your reputation again because of miscalculation.
Local SEO companies also often have a special Seo hero who already knows your target audience. Having had experience working on local SEO in the same area, they know the demographic in your area and can target them effectively.
Because local SEO is constantly changing, you want an Seo hero whose knowledge on local SEO is always updated. They should be able to market on a local level rather than nationally or internationally.
Lastly, working with a local SEO company gives you the advantage of meeting their Seo hero in person. You can get your answers straight and determine right away whether they know what they’re doing or they’re simply bluffing. You enjoy a transparency that you most likely won’t find with SEO agencies who work on a national level.