If your site/business relies heavily on a local client base, the reasonable thing to do is hire a local SEO company. Local SEO is not easy; it needs a skilled professional who has a lot of experience in your area. They know who your potential partners and competitors are. This allows them to craft an appropriate local SEO strategy that will get you the traction you want.
Your local SEO company should also be aware of any special regulations or restrictions for businesses within your area. This prevents them from going beyond the lines. When it comes to SEO, preventing a penalty is always better than having to build up your reputation again because of miscalculation.
Local SEO companies also often have a special Seo hero who already knows your target audience. Having had experience working on local SEO in the same area, they know the demographic in your area and can target them effectively.
Because local SEO is constantly changing, you want an Seo hero whose knowledge on local SEO is always updated. They should be able to market on a local level rather than nationally or internationally.
Lastly, working with a local SEO company gives you the advantage of meeting their Seo hero in person. You can get your answers straight and determine right away whether they know what they’re doing or they’re simply bluffing. You enjoy a transparency that you most likely won’t find with SEO agencies who work on a national level.