The meta keywords SEO tag refer to the keywords used on a page. While this tag is not visible to the user when they look at the page, it can be viewed by looking at the page’s HTML. The purpose of the meta keywords SEO tag is to provide keyword hints to search engines and page crawlers.
When having your Seo hero add a meta keyword tag, make sure that it also appears on the web page. Search engines will simply ignore a meta keyword tag if it doesn’t appear on the page. Avoid repeating the same keywords too as this won’t create any impact on your page. If anything, you are only keyword stuffing which could likely end up in a penalty.
While meta keywords are no longer a requirement by the biggest search engines like Google, Yahoo, and Bing, it is recommended that your Seo hero include important keywords in your pages. This makes it easy for search engines to crawl your site and index it. Doing this creates more impact than putting in meta keywords. However, most SEO plug-ins like Yoast will allow you to include meta keywords.
Meta keywords must be used by your Seo hero with caution. You don’t want your site to be marked as spam. You also want to avoid letting your competitors have a peek at your keyword strategy.
Should you decide to use meta keyword tags, avoid overstuffing your keywords and make sure to only use ones that are relevant to the page.