From time to time, Google has been updating its algorithms in an attempt to offer the best services to their customers. The updates make a lot of SEO content-based businesses panic, but they should be happy instead as long as they adhere to quality content that is not spanned. With each update, a few businesses […]

SEO best practices are a set of techniques and strategies considered to be ethical by search engines like Google, Bing, and Yahoo. If your SEO consultant employs SEO best practices, then he is most likely doing white hat SEO. It’s important that your SEO consultant only uses ethical SEO tactics as this will help you […]

A website SEO checker may be one of the tools your SEO consultant may utilize in order to identify what aspects of your site need to be fixed. There are various tools out there with their own special set of strengths. You want your SEO consultant to use one that will comprehensively check your site […]

Many people ask what the difference between SEO and SEM. Some even go as far as comparing the two with SEO vs SEM with longform articles. The truth is, there is no difference between the two. In fact, search engine optimization falls under the search engine marketing umbrella. While search engine optimization focuses on ranking […]

The SEO industry is a rich source of SEO tools free that many professionals can take advantage of. Be careful to not use tools that encourage black hat SEO. Spinning tools that produce hundreds of content in just a few seconds is an example of a black hat SEO tool. No matter how efficient or […]

Before you hire an SEO consultant who has met all the requirements in your SEO job description, it’s important to know first whether he has existing SEO software at his arsenal. These tools allows him to perform his job smartly and efficiently. Considering that SEO is all about strategy, your SEO consultant should be utilizing […]

Your SEO web hosting is the first most crucial part of your site. Without it, your site would not exist in the first place. Any SEO consultant will tell you that you will need to have a proper SEO web hosting first before they can even begin executing a campaign for you. To start, you […]

For an SEO consultant to perform properly, he must have SEO tools at his arsenal. This tools allow him to do his job efficiently and get the best insights that will let him decide what next best step to take in the campaign. Because SEO professionals have different degree of specialties, it is expected that […]

When working with an SEO consultant, you’ll want to make sure that he only employs white hat SEO. This is to ensure that your site remains in good standing in search engines and not all the way down at the bottom of search results. If that happened, you will have to start all over again […]