To get the best value for your money, your SEO consultant should be able to perform basic SEO services. These are the same services that many SEO companies offer but with an SEO consultant, they are executed at a freelance level.
Since you are working with an SEO consultant, he may need to perform a bulk of the tasks that need to be done on the site. It’s either that or you hire people to work below him to help him do menial tasks like writing an SEO meta description, reaching out to bloggers for SEO link building, SEO writing, and more.
If the SEO consultant does all these, it may take him more than a month to finish it. But with SEO juniors working below him it’s possible to accomplish it in just two weeks.
Because an SEO consultant can work at a higher level, he may utilize tools such as an SEO analyzer to help him make important decisions. These decisions could be as simple but as crucial as where the contact information should appear, where the images should be placed, or what social media platforms the site should have.
When working with an SEO professional, it’s important to discuss with them what your expectations are as well as listen to them about what services have to offer. This helps you to adjust your expectations accordingly and for the SEO professional to supplement his knowledge so he can perform what needs to be done.