The SEO process is not a uniform one as not all businesses have the same goals and not all SEO consultants have the same SEO techniques.
In this article, we will discuss the general SEO process. It begins with the business owner and the SEO consultant discussing what the goal of the site is. This helps the SEO consultant know what to prioritize first.
If your site is an e-commerce site that’s available in many countries, he may perform multilingual SEO. If your site already meets the standard SEO requirements, he may proceed directly to doing offsite SEO in order to help increase your organic SEO.
While different businesses have different priorities, some basics that need to be covered include technical SEO, on-page SEO, and off-page SEO.
Your SEO consultant may need to work with a developer in order to perform some technical SEO tasks. Some technical SEO tasks include creating a robots.txt file, resizing images, fixing broken links, optimizing the site for mobile, etc.
Next is on-page SEO. This is the act of looking into the site to see if the content is optimized for search engines and crawlers. Your SEO consultant may check for keywords, contact information, and links, etc.
Once all the on-site basics are covered, your SEO consultant will finally move on to off-page SEO which is a continuous process that can take more than 6 months to do before you start seeing real results.
It’s important to speak with your SEO consultant about his process so you know exactly what to expect from the onset.