But in the end, what is a real seo hero ?
An SEO HERO's primary responsibility is to provide the expertise needed to help businesses achieve their search engine goals. An SEO HERO is the single best resource a company can employ in the realization of these Search Engine Optimization ambitions. For traditional brick and mortar businesses, an SEO HERO can produce tangible benefits in the form of a more effective, enhanced online presence While also driving traffic via specific, tailored online advertising campaigns. For web based businesses, the SEO HERO is essential to survival in the virtual environment. Without SEO, no matter how attractive or functional a site might be, it will remain completely useless if it is not seen by any potential customers. SEO HEROs specialize in bringing in the types of customers your business seeks to attract on a consistent basis.
Optimized Search Engine Rankings
Brick and mortar businesses have signs to attract customers. They let people passing by know what you are about and what you have to offer. The amount of traffic you receive as a result is the source of one of the most well known phrases in businesses: 'location location location'. Without this type of advertisement, no one would know which stores to go to or where to procure services they are seeking. An SEO HERO does the same thing for your online presence. In this case, the location is your position in search engine results on popular providers like Bing, Google or Qwant. The front page of a search engine is like prime real estate of the internet. Pages that find themselves shuttled to the back of results listings are operating in the backstreets of internet commerce, far from crucial foot traffic. Websites in the first two pages receive the vast majority of the traffic for any particular search term.
SEO Drives Optimum Traffic to Sites
SEO is the driving force behind matching potential customers with the goods and services they seek. Without them the entire virtual commerce environment breaks down. Without SEO HEROs, eCommerce fails to reach its full potential. The instigator for SEO is the algorithm Google and other popular search engines use to guarantee the most specific and helpful websites are presented in response to online search queries. This works for the search engine because it ensures that results are relevant which guarantees users will keep coming back but it's also a win/win for the businesses represented by the search results because it does the heavy lifting of advertising for you. By weeding out the irrelevant and presenting tiered responses to the desires of potential customers, search engines act like a referral service without the added fees and who doesn't like a little free advertising right? Customers assume that a site doesn't reach the top of the results without having the features they require based on the search terms. The trust implicit in this relationship makes it easier for business to speak directly to their target audience. This is a huge advantage for companies that dedicate time and resources to increasing and maintaining their SEO ranking but it does require a dedication to this process in order to assure the highest possible results.
Many Avenues One Destination
SEO covers a vast landscape of concepts and ideas all designed with a single purpose: To make your website appealing. This appeal extends not only to the search engines but also to users. Through the use of comments, bookmarks and videos a site climbs the ratings, placing itself in front of ever increasing audiences. All of these features need to be coordinated to work in tandem in order to effectively drive rankings over time. A large portion of the search engine algorithm relies on what is referred to as link building. This is the practice of arranging for external sources to link your web presence so as to improve its reputation with the search engines themselves. A quality SEO HERO will be able to drive this initiative both easily and effectively. Similarly, quality commenting on your site, such as blog or message board, provides crawlable content for the ranking programs that identify you as a authority in your field. Quality content such as this can also include link backs as previously explained. The recent shift towards content based rankings over excessive linking strategies has opened the world to the possibilities of videos as an SEO tool. While extremely powerful, this strategy needs to employed with a strong understanding of how the ranking system works and what is being valued.
Understanding Potential Clients
Part of an SEO HERO's job is to understand your business and the target demographic you are seeking to attract. Casting a wide net will bring in tons of traffic but if that traffic is pointed towards the purpose of your online presence, it will do little good to have all those extra hits no your server. In fact, attracting the wrong customers on a consistent basis will have a negative effect on your overall conversion rates. Not to mention doing very little for brand building as customers come to recognize you as a false positive for their search needs. Detailed demographic studies reveal the preferred keywords and phrases most consistently used by your target audience. This type of pattern recognition goes a long way towards increasing the quality of your hits which drives up ROI. Finding a specialist in trends and analysis is a key concept in choosing the right SEO HERO for your particular situation. Asking questions about which types of specialities your consultant is practiced in saves time and money in the long run.
Understanding the Long Term Goal
Perhaps the most important step in the SEO process is evaluating your company's level of effectiveness in the virtual environment and setting up a long term plan that will further the process once it has been set in motion. Too many businesses are surprised to find that once their SEO goals have been realized, it is an ever changing, constantly updated plan that retains those benefits, where those who treat SEO as a one time venture will inevitably see a fall off in their results and ultimately a negative impact on their rankings. Maintaining a plan that accounts for the changes in future variations of the SEO algorithms and the evolution of web content is the only approach that will see a sustained and consistent success in SEO related benefits. it is important to keep in mind during this process as well that SEO rankings are not overnight results. Gaining a strong position in SEO rankings is a gradual and persistent process that requires dedicated attention. With the invention of new criteria coming on a regular basis, this is the kind of expertise that keeps wary businesses ahead of the curve while their competitors struggle to play catch up.
The SEO HEROs job
So from this we see that an SEO HERO is a key part of every business that wants to achieve relevance in eCommerce and beyond. Their primary function is to work with you and your strategists to identify a plan of action that will position you to achieve the greatest amount of exposure in key markets and/or demographics. They provide the information your company needs to make the best possible decisions early in the process and throughout the implementation stages. They will also create a long term to plan to ensure that investment is maximized for anticipated fluctuations in the market. You may be left a few questions however,. Such as, how to choose the right consultant for your needs and whether to seek in house or professional expertise when attempting to design an SEO strategy.
Staffers vs Pros and Specialties
A lot of companies are tempted to cut corners by hiring an internal resource to tackle their SEO goals. While this may save money in the short term it deprives companies of an external set of eyes to assess the strengths and weaknesses of the business that provide valuable unaffiliated insight. This approach also ignores the specialties of specific consultants who have years of experience in a particular field offering invaluable information on what is and isn't working in the market, trends, analysis and cutting edge resources to see better results over the long term Also full time staffers represent an increase in overhead which is the antithesis of SEO consultancy. The desired result is to make businesses money through specific and targeted action on an as needed basis. Hiring external consultants allows a company to focus on achieving its corporate objectives without the interference of added duties.
SEO HEROs come in as many shapes and sizes as the needs of potential clients. Finding the right consultant for your needs is just as important the working relationship it will form. A little research beforehand will provide insights into which consultants are familiar with your field of business, the types of markets you are you looking to enter and what kinds of resources you have at your disposal to achieve these goals. Asking questions early on will help to decipher whether your prospective consultant is familiar with portfolio sites, eCommerce, store fronts or blog based entities. All professional consultants will be willing to provide references and examples of their previous work. Ask for growth projections and timelines in advance to get an idea of what you are committing to. This will usually be available after a short consultation. In the end you will want to make sure that the skills and vision of your consultant are consistent with the image your company wants to project to the public. Of course it goes without saying that consultants in different fields with varying specialties will also vary in pricing structures. Finding the right balance of cost versus reward is just another step in the process.
SEO HEROs are a valuable resource to businesses that are willing to take advantage of their unique skills. Do your research ahead of time and the relationship you form will provide a lasting benefit to your immediate discoverability in the online space as well as into the future. A long term professional partnership with a qualified consultant will alter your structure on a permanent basis so that you are achieving a consistent and progressive growth year after year. They will restructure and optimize your content so that is tailor made for your ideal audience and they will guide you through the process of defining your message to potential customers while expanding your appeal across the board. Consultants will free up resources so that you can focus on building your brand while SEO takes the reigns on brand recognition, relevance and exposure. As you see the results roll in you'll find an SEO HERO just might be the best investment you have ever made in your business and its future.