SEO title tags are one of the most important elements of your site that you must take care of. It’s like the headline to your site page; and just like any headline, it must be short, descriptive, and straight to the point.

Before going into the details of SEO vs SEM, your SEO consultant should be able to help you determine what page titles need fixing using an SEO audit tool. There are several SEO tools out there that will let you see which pages need keyword optimizing.

Once the audit is done, the next thing to do is fix these title tags. Because search engines like Google only allow a few characters in the title tag, your SEO consultant needs to be wise about what to write in it. Not only should it contain the right keyword but it also must say what the page mainly is about.

If done incorrectly, it could potentially result in negative SEO. The wrong information not only misleads search engines but also users who trust that the page will deliver what the title tag says it is.

This is why it is important to pick an ethical SEO specialist who only works with SEO leads that want organic results. When your SEO consultant only employs white hat techniques, your site is less likely to get penalized. This is because search engines reward sites that provide helpful, accurate information to users.