SEO marketing is the act of persuading your target buyers to look into your product or service by making your site visible on top of search engine results.

Your SEO consultant may call it search engine marketing or online marketing. However you call it, its goal is to attract more traffic into your site. More traffic means more potential sales.

When hiring an SEO consultant to help you with SEO marketing, it’s important to look at the SEO services that they provide. Some of the most basic tasks they should be able to perform include keyword research, page optimization, SEO link building, and local citation.

It’s important that you know what skills your SEO consultant has. If they don’t have the basic skills, they could be detrimental to your business.

Once you’ve chosen an SEO consultant, it’s time to perform SEO marketing in your site. He may use tools like an SEO checker to perform basic tasks such as keyword research.

A more advanced step to SEO marketing would be to work with influencers. An influencer is more than just a person who owns a high authority site. They can sway their followers’ purchasing decisions simply because of their authenticity and trustworthiness.

Another process your SEO consultant can perform is native advertising. This is when an ad appears naturally in content that’s published in reputable publications like Huffington, Forbes, Inc., etc.

To know what SEO marketing steps to take, it is best to identify what your business’ goals are and relay them to your SEO consultant.