An SEO guru (aka seo hero) is someone who is highly knowledgeable about SEO. They are aware of the best practices for search engine optimization as well as the latest updates from search engines like Google, Yahoo, and Bing. Because the SEO industry is always changing, an SEO guru should be able to adapt to these changes. He should be able adjust his strategies based on the updates released by search engine companies.
If you’re hiring a local SEO company for your business, the SEO consultant should be a guru himself. He should be knowledgeable about the best ways to rank your site in search engines while ensuring that your site doesn’t get penalized. The SEO consultant may employ multi-lingual SEO if your business is international. He may also utilize tools like an SEO toolbar to identify your site’s strength and weaknesses.
When looking for an SEO guru, it’s important to consider their experience. They should at least have some experience working with a site that belongs in the same niche as you. This allows you look into how effective the SEO consultant really is.
While working with an SEO guru sounds like the best idea, it’s important to note that the success of your site does not rely on him alone. As a site owner, you should also be knowledgeable of basic SEO. This allows you to provide your input in the campaign. Maybe you can provide better suggestions than what your SEO consultant originally had in mind. After all, it is your business and no one knows it better than you.