When looking for an SEO hero consultant, it’s important to write out a proper SEO job description. This allows you to qualify skilled SEO professionals who can do the job of ranking your site. The more precise you are, the better your chances are of finding the right SEO consultant.

To start, your SEO job description must have the number of experience you require. The most ideal is at least three years. During this timeframe, the SEO applicant should have already worked with several sites with a case study showing what improvement they have done for the client’s business.

They should be able to perform SEO keyword research, SEO meta description writing, SEO hosting, and on and off page optimization. It’s even better if the applicant has undergone SEO training. This means they are certified for SEO skills and are knowledgeable of basic SEO.

In the complicated world of search engine optimization, the SEO consultant acts as your guide. Not only does he perform tasks that help rank your site, but he also helps you understand why such tasks should be performed.

This is for your benefit. The better you understand what tweaks are being applied to your site, the more input you can provide in the campaign. After all, SEO isn’t all technical. Some of it is marketing to. And when it comes to marketing your business, your SEO won’t know it all. You must provide your own insights on your business as well for the SEO campaign to succeed.