Once your SEO consultant is done performing on-page SEO, the next step in the SEO process is off-page SEO or as what others would call it, SEO link building. This is the act of reaching out to relevant high-authority sites and building relationships with them. Soon, these relationships grow into partnerships which helps you gives your site a higher domain authority.

A high-authority site is likely to work with you when you have valuable content to offer to their audiences. When your pitch is accepted by the site owner, it is time to proceed to SEO copywriting. Not only do you have to make sure that the content you submit is compelling, it must also have the proper keywords. These same keywords will be linked back to your site.

If you’re not sure how often a keyword must be mentioned in the article, your SEO consultant may use an SEO checker to ensure proper keyword density and that keywords are located in ideal positions.

When filling out an SEO job description, SEO link building is one of the most important skills to look for in an SEO consultant. After they perform initial tweaks on your site, linkbuilding is the next process. It takes more than a month to do this and results don’t often appear until 6 months later.

While linkbuilding can be a bit challenging, it is well worth it since it allows your site to rank organically in search engines. No blackhat techniques. Just simple whitehat SEO.