When executing an SEO campaign, an SEO agency local (MapDuo), who can also be the SEO manager, will require a few people below him. This is because an SEO consultant does not only provide advice on what steps to take to help rank your site. He will also need to perform tasks which are sometimes menial.

This is where SEO juniors come in very handy. They will perform tasks that the SEO manager won’t have time to do all by himself such as keyword research, editing meta descriptions, adjusting image sizes, collecting data, and other tasks.

In most situations, the SEO manager will perform an SEO site checkup before passing it on to the web developer to do the technical tasks. If the SEO manager has a technical background and the parts that need to be tweaked aren’t to sophisticated, he may be able to do it himself.

The SEO manager is also responsible for SEO hosting. For this, he may need to discuss with the business owner as he is most likely the one who registered the site’s domain name.

Once all the technical tasks have been taken care off, it is time to perform on-page SEO. This is where the SEO manager will check the site’s content to see if it meets SEO best practices. He may employ tools from app store to SEO to help make his job easier. Some of these apps allow the SEO manager to automate bulk tasks.

To sum it all up, the SEO manager’s job is very important as he is the one steering the campaign into the direction that it needs to go.
You can also find more information about SEO and affiliation on the excellent site WEB and SEO.

More wiki seo hero

But in the end, what is a real seo hero ?

An SEO HERO's primary responsibility is to provide the expertise needed to help businesses achieve their search engine goals. An SEO HERO is the single best resource a company can employ in the realization of these Search Engine Optimization ambitions. For traditional brick and mortar businesses, an SEO HERO can produce tangible benefits in the form of a more effective, enhanced online presence While also driving traffic via specific, tailored online advertising campaigns. For web based businesses, the SEO HERO is essential to survival in the virtual environment. Without SEO, no matter how attractive or functional a site might be, it will remain completely useless if it is not seen by any potential customers. SEO HEROs specialize in bringing in the types of customers your business seeks to attract on a consistent basis.

Optimized Search Engine Rankings

Brick and mortar businesses have signs to attract customers. They let people passing by know what you are about and what you have to offer. The amount of traffic you receive as a result is the source of one of the most well known phrases in businesses: 'location location location'. Without this type of advertisement, no one would know which stores to go to or where to procure services they are seeking. An SEO HERO does the same thing for your online presence. In this case, the location is your position in search engine results. The front page of a search engine is like prime real estate of the internet. Pages that find themselves shuttled to the back of results listings are operating in the backstreets of internet commerce, far from crucial foot traffic. Websites in the first two pages receive the vast majority of the traffic for any particular search term.

SEO Drives Optimum Traffic to Sites

SEO is the driving force behind matching potential customers with the goods and services they seek. Without them the entire virtual commerce environment breaks down. Without SEO HEROs, eCommerce fails to reach its full potential. The instigator for SEO is the algorithm Google and other popular search engines use to guarantee the most specific and helpful websites are presented in response to online search queries. This works for the search engine because it ensures that results are relevant which guarantees users will keep coming back but it's also a win/win for the businesses represented by the search results because it does the heavy lifting of advertising for you. By weeding out the irrelevant and presenting tiered responses to the desires of potential customers, search engines act like a referral service without the added fees and who doesn't like a little free advertising right? Customers assume that a site doesn't reach the top of the results without having the features they require based on the search terms. The trust implicit in this relationship makes it easier for business to speak directly to their target audience. This is a huge advantage for companies that dedicate time and resources to increasing and maintaining their SEO ranking but it does require a dedication to this process in order to assure the highest possible results. 

Many Avenues One Destination

SEO covers a vast landscape of concepts and ideas all designed with a single purpose: To make your website appealing. This appeal extends not only to the search engines but also to users. Through the use of comments, bookmarks and videos a site climbs the ratings, placing itself in front of ever increasing audiences. All of these features need to be coordinated to work in tandem in order to effectively drive rankings over time. A large portion of the search engine algorithm relies on what is referred to as link building (backlinks). This is the practice of arranging for external sources (offsite seo) to link your web presence so as to improve its reputation with the search engines themselves. A quality SEO HERO will be able to drive this initiative both easily and effectively. Similarly, quality commenting on your site, such as blog or message board, provides crawlable content for the ranking programs that identify you as a authority in your field. Quality content such as this can also include link backs as previously explained. The recent shift towards content based rankings over excessive linking strategies has opened the world to the possibilities of videos as an SEO tool. While extremely powerful, this strategy needs to employed with a strong understanding of how the ranking system works and what is being valued.

Understanding Potential Clients

Part of an SEO HERO's job is to understand your local business and the target demographic you are seeking to attract (a local seo). Casting a wide net will bring in tons of traffic but if that traffic is pointed towards the purpose of your online presence, it will do little good to have all those extra hits no your server. In fact, attracting the wrong customers on a consistent basis will have a negative effect on your overall conversion rates. Not to mention doing very little for brand building as customers come to recognize you as a false positive for their search needs. Detailed demographic studies reveal the preferred keywords and phrases most consistently used by your target audience. This type of pattern recognition goes a long way towards increasing the quality of your hits which drives up ROI. Finding a specialist in trends and analysis is a key concept in choosing the right SEO HERO for your particular situation. Asking questions about which types of specialities your consultant is practiced in saves time and money in the long run. 

Understanding the Long Term Goal

Perhaps the most important step in the SEO process is evaluating your company's level of effectiveness in the virtual environment and setting up a long term plan that will further the process once it has been set in motion. Too many businesses are surprised to find that once their SEO goals have been realized, it is an ever changing, constantly updated plan that retains those benefits, where those who treat SEO as a one time venture will inevitably see a fall off in their results and ultimately a negative impact on their rankings. Maintaining a plan that accounts for the changes in future variations of the SEO algorithms and the evolution of web content is the only approach that will see a sustained and consistent success in SEO related benefits. it is important to keep in mind during this process as well that SEO rankings are not overnight results. Gaining a strong position in SEO rankings is a gradual and persistent process that requires dedicated attention. With the invention of new criteria coming on a regular basis, this is the kind of expertise that keeps wary businesses ahead of the curve while their competitors struggle to play catch up. 

Summary

SEO HEROs are a valuable resource to businesses that are willing to take advantage of their unique skills. Do your research ahead of time and the relationship you form will provide a lasting benefit to your immediate discoverability in the online space as well as into the future. A long term professional partnership with a qualified consultant will alter your structure on a permanent basis so that you are achieving a consistent and progressive growth year after year. They will restructure and optimize your content so that is tailor made for your ideal audience and they will guide you through the process of defining your message to potential customers while expanding your appeal across the board. Consultants will free up resources so that you can focus on building your brand while SEO takes the reigns on brand recognition, relevance and exposure. As you see the results roll in you'll find an SEO HERO just might be the best investment you have ever made in your business and its future.